I love Jamie Oliver's show, and his website is full of excellent recipes. But they didn't proofread this one very well. :P Maybe he can hire one to help him out. Take a look at this (double click the picture to see a bigger version):
Apparently, we're supposed to crumble the towels into until they are finely ground. I think it would work better with crackers.
I love your work, Jamie... please hire a proofreader. I don't want you to suffer from any credibility issues. Your message is important and shouldn't be diluted. :) Thank you for doing what you do.